About us

We bake your daily moments
of pleasure with heart.

Our promise

We adjust pleasure, nature and Swiss quality to current tastes. In doing so, we have been bringing well-being and pleasure to our consumers and customers and lightening their daily work for over 145 years.

An exemplary joint management

Anna Hug (front, 5th generation) and Marianne Wüthrich Gross successfully lead the HUG Family according to a modern joint management model. This is their way of showing at the highest management level what is a matter of course across the company: flexible working models. As they themselves emphasise: «Our optimal complementarity enables us to achieve better results. We both have more time for ourselves and our own area of activity.»

Our guiding principles

Sincere

HUG acts with a sense of humanity.

Respect

Our cooperation is built on mutual respect.
Trust

Trust is the foundation of all we do.
Tolerance

Equal opportunities and tolerance are second nature to us.

Entrepreneurial

HUG acts with a sense of entrepreneurship.

Innovation

Our innovative approach generates enthusiasm, amongst ourselves and our customers.
Ambition

We encourage personal initiative in order to fulfil our ambitions.
Solutions

Our action is guided by a search for solutions.

Conscientious

HUG acts with a sense of care.

Quality

All our staff strive to ensure our work is always of the same high quality.
Honest - natural

Our family believes in a fair and sustainable world fit to live in.
Commitment

We recognise our responsibilities.

The HUG Family: some facts and figures

11567

of biscuits are made and sold every year.

450

people are employed by the HUG Family.

1877

Joseph-Hug Meyer established the HUG bakery in Lucerne.

131

Mio. CHF

Swiss francs turnover generated in 2024.

of our management team is comprised of women.

of all HUG biscuits are exported worldwide.

My mission is to make customers happy, to ensure our production preserves our natural resources and to keep up our HUG culture.

Anna Hug, Co-Director Markets

It is with great pleasure that I have been committed to a successful family HUG for years.

Marianne Wüthrich, Co-Director Operations

I look forward to contributing to the human, entrepreneurial and caring design of the HUG Family for the 5th generation.

Fabian Hug, Head of Development and Quality Management

I represent the 4th generation, and being able to carry on the work of my predecessors is what fascinates me.

Andreas Hug, Chairman of the Administrative Board

Anna Hug

Co-Director Markets

Marianne Wüthrich

Co-Director Operations

Fabian Hug

Head of Development and Quality Management

Andreas Hug

Chairman of the Administrative Board

We bake your daily moments
of pleasure with heart.

An exemplary joint management

Our guiding principles

Sincere

HUG acts with a sense of humanity.

Entrepreneurial

HUG acts with a sense of entrepreneurship.

Conscientious

HUG acts with a sense of care.

The HUG Family: some facts and figures

My mission is to make customers happy, to ensure our production preserves our natural resources and to keep up our HUG culture.

It is with great pleasure that I have been committed to a successful family HUG for years.

I look forward to contributing to the human, entrepreneurial and caring design of the HUG Family for the 5th generation.

I represent the 4th generation, and being able to carry on the work of my predecessors is what fascinates me.

Find out more about the HUG Family

Sustainability

The people

History

HUG Family

Contact

Shopping

Part of the family

We bake your daily moments of pleasure with heart.

An exemplary joint management

Our guiding principles

Sincere

HUG acts with a sense of humanity.

Entrepreneurial

HUG acts with a sense of entrepreneurship.

Conscientious

HUG acts with a sense of care.

The HUG Family: some facts and figures

My mission is to make customers happy, to ensure our production preserves our natural resources and to keep up our HUG culture.

It is with great pleasure that I have been committed to a successful family HUG for years.

I look forward to contributing to the human, entrepreneurial and caring design of the HUG Family for the 5th generation.

I represent the 4th generation, and being able to carry on the work of my predecessors is what fascinates me.

Find out more about the HUG Family

Sustainability

The people

History

HUG Family

Contact

Shopping

Part of the family

We bake your daily moments
of pleasure with heart.