We bake your daily moments
of pleasure with heart.
We adjust pleasure, nature and Swiss quality to current tastes. In doing so, we have been bringing well-being and pleasure to our consumers and customers and lightening their daily work for over 145 years.
An exemplary joint management
Anna Hug (5th generation) and Marianne Wüthrich Gross successfully lead the HUG Family according to a modern joint management model. This is their way of showing at the highest management level what is a matter of course across the company: flexible working models. As they themselves emphasise: «Our optimal complementarity enables us to achieve better results. We both have more time for ourselves and our own area of activity.»
Our guiding principles
The HUG Family: some facts and figures
My mission is to make customers happy, to ensure our production preserves our natural resources and to keep up our HUG culture.
Anna Hug, Co-Director Markets
It is with great pleasure that I have been committed to a successful family HUG for years.
Marianne Wüthrich, Co-Director Operations
I look forward to contributing to the human, entrepreneurial and caring design of the HUG Family for the 5th generation.
Fabian Hug, Head of Development and Quality Management
I represent the 4th generation, and being able to carry on the work of my predecessors is what fascinates me.
Andreas Hug, Chairman of the Administrative Board