We are family We are family

These are the people now having an impact on HUG’s success story

We are HUG

Crackers and Tartelettes in the bakery
Branisa Crackers and Tartelettes in the bakery
Food service
Chantal Food service
Crackers and Tartelettes in the bakery
Patrizia Crackers and Tartelettes in the bakery
Crackers and Tartelettes in the bakery
Brigitte Crackers and Tartelettes in the bakery
Crackers and Tartelettes in the bakery
Cidalia Crackers and Tartelettes in the bakery
Crackers and Tartelettes in the bakery
Verica Crackers and Tartelettes in the bakery
Crackers and Tartelettes in the bakery
Dirk Crackers and Tartelettes in the bakery
Packaging
Arzije Packaging
Bakery
Nina Bakery
Consumer Marketing
Dana Consumer Marketing
Packaging
Ayser Arif Packaging
Packaging
Getuart Packaging
Trainee
Luana Trainee
Technical projects / Real estate
Erika Technical projects / Real estate
Packaging
Egonita Packaging
Crackers and Tartelettes in the bakery
Sanela Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Rajeev Biscuits and waffles in the bakery
IT
Renzo IT
Logistics of production
Michelangelo Logistics of production
Biscuits and waffles in the bakery
Nese Biscuits and waffles in the bakery
Technical services
Peter Technical services
AVOR
Guido AVOR
Crackers and Tartelettes in the bakery
Scipe Crackers and Tartelettes in the bakery
Crackers and Tartelettes in the bakery
Sasa Crackers and Tartelettes in the bakery
Expedition
Andre Expedition
Biscuits and waffles in the bakery
Liridona Biscuits and waffles in the bakery
Technical services
Walter-Armin Technical services
Production scheduling
Matthias Production scheduling
Biscuits and waffles in the bakery
Giulio Biscuits and waffles in the bakery
Crackers and Tartelettes in the bakery
Hazbije Crackers and Tartelettes in the bakery
AVOR
Verena AVOR
Crackers and Tartelettes in the bakery
Nehat Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Ljiljana Biscuits and waffles in the bakery
Process and packaging technology
Angela Process and packaging technology
Packaging
Sükriye Packaging
Bakery in Willisau
Sybille Bakery in Willisau
Trainee
Luzius Trainee
Packaging
Emine Packaging
Sales team
Pascal Sales team
Quality management
Monika Quality management
Biscuits and waffles in the bakery
Bashkim Biscuits and waffles in the bakery
Bakery in Willisau
Cornelia Bakery in Willisau
Packaging
Egonita Packaging
Biscuits and waffles in the bakery
Jeayakanthan Biscuits and waffles in the bakery
Packaging
Hanife Packaging
Crackers and Tartelettes in the bakery
Sanela Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Jeayakanthan Biscuits and waffles in the bakery
Crackers and Tartelettes in the bakery
Valbon Crackers and Tartelettes in the bakery
Crackers and Tartelettes in the bakery
Simon Crackers and Tartelettes in the bakery
Packaging
Lushe Packaging
Packaging
Sükriye Packaging
Bakery in Willisau
Stefan Bakery in Willisau
Biscuits and waffles in the bakery
Rajeev Biscuits and waffles in the bakery
Consumer Marketing
Dana Consumer Marketing
Sales team
Pascal Sales team
Packaging
Aparecida Packaging
Crackers and Tartelettes in the bakery
Fernanda Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Liridona Biscuits and waffles in the bakery
Sales and Retail Switzerland
Jasmin Sales and Retail Switzerland
Biscuits and waffles in the bakery
Fatmire Biscuits and waffles in the bakery
Crackers and Tartelettes in the bakery
Isabel Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Masud Biscuits and waffles in the bakery
Food service
Karin Food service
Biscuits and waffles in the bakery
René Biscuits and waffles in the bakery
Human Resources
Vera Human Resources
Packaging
Lushe Packaging
Crackers and Tartelettes in the bakery
Alexandre Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Fatmire Biscuits and waffles in the bakery
Sales and Retail Switzerland
Monika Sales and Retail Switzerland
AVOR
Robert AVOR
IT
Stefan IT
Biscuits and waffles in the bakery
Pirmin Biscuits and waffles in the bakery
Technical services
Danielle Ricarda Technical services
Packaging
Szilvia Packaging
Technical services
Peter Technical services
Technical services
Anton Technical services
AVOR
Johannes AVOR
Sales and Retail Switzerland
Patricia Sales and Retail Switzerland
Biscuits and waffles in the bakery
Thayaparan Biscuits and waffles in the bakery
Crackers and Tartelettes in the bakery
Muhammad Asim Crackers and Tartelettes in the bakery
Human Resources
Teuta Human Resources
Biscuits and waffles in the bakery
René Biscuits and waffles in the bakery
Accounting
Veronika Accounting
IT
Marianne IT
Technical projects / Real estate
Ivan Technical projects / Real estate
Packaging
Serap Packaging
Sales and Retail Switzerland
Pia Sales and Retail Switzerland
Sales and Retail Switzerland
Esther Sales and Retail Switzerland
Technical projects / Real estate
Lucia Technical projects / Real estate
Technical services
Franz Technical services

Management team

  • Management
  • Board of Directors
  • HUG Family
Anna Hug

Anna Hug

Co-Director Markets
“
My mission is to make customers happy, to ensure our production preserves our naturel resources and to keep up our HUG culture.

Anna Hug

Co-Director Markets

Marianne Wüthrich

Marianne Wüthrich

Co-Director Operations
“
It is with great pleasure that I have been committed to a successful family HUG for years.

Marianne Wüthrich

Co-Director Operations

Fabian Hug

Fabian Hug

Head of Development and Quality Management
“
I look forward to contributing to the human, entrepreneurial and caring design of the HUG Family for the 5th generation.

Fabian Hug

Head of Development and Quality Management

Markus Schröter

Markus Schröter

Head of Finances and Accounting
“
HUG's caring and entrepreneurial culture is contagious. I work with great pleasure and conviction every day to help achieve our goals.

Markus Schröter

Head of Finances and Accounting

Stephan Huber

Stephan Huber

Head of Retail
“
I take great pleasure in ensuring that our consumers enjoy the tasty and innovative bakery specialties of the HUG, DAR-VIDA and Wernli brands.

Stephan Huber

Head of Retail

Ivo Signer

Ivo Signer

Head of Production
“
I am enthusiastic about our products, our state-of-the-art bakery technology and our human, entrepreneurial and caring culture. This is what motivates me.

Ivo Signer

Head of Production

Thomas Gisler

Thomas Gisler

Head of Supply Chain
“
Human relations and cooperation, entrepreneurial decisions and a caring execution, this is my motivation day by day. You can take it literally.

Thomas Gisler

Head of Supply Chain

Andreas Hug

Andreas Hug

Chairman of the Administrative Board
“
I represent the 4th generation, and being able to carry on the work of my predecessors is what fascinates me.

Andreas Hug

Chairman of the Administrative Board

Anna Hug

Anna Hug

Co-Director Markets
“
My mission is to make customers happy, to ensure our production preserves our naturel resources and to keep up our HUG culture.

Anna Hug

Co-Director Markets

Alexandra Post Quillet

Alexandra Post Quillet

Member of the Administrative Board
“
A Chocoly and a glass of milk, a DAR-VIDA and an apple for a healthy break, a HUG Bâton aux noisettes with an espresso at 2 p.m. Contributing to the success of these brands, which have been bringing a touch of sweetness to our daily lives for so many years, is a real pleasure.

Alexandra Post Quillet

Member of the Administrative Board

Martin Scherrer

Martin Scherrer

Member of the Administrative Board
“
Right from day one, the entire HUG team has been human, entrepreneurial and caring towards me. Besides, I simply cannot resist a Petit Coeur.

Martin Scherrer

Member of the Administrative Board

Ueli Moser

Ueli Moser

Member of the Administrative Board
“
Three strong brands, a committed and motivated team, a family of entrepreneurs with an exemplary character: it is such a pleasure to be actively involved in this adventure!

Ueli Moser

Member of the Administrative Board

Werner Hug

Werner Hug

“
I grew up with HUG, I am simply part of the Family.

Werner Hug

Andreas Hug

Andreas Hug

Chairman of the Administrative Board
“
I represent the 4th generation, and being able to carry on the work of my predecessors is what fascinates me.

Andreas Hug

Chairman of the Administrative Board

Anna Hug

Anna Hug

Co-Director Markets
“
My mission is to make customers happy, to ensure our production preserves our naturel resources and to keep up our HUG culture.

Anna Hug

Co-Director Markets

Fabian Hug

Fabian Hug

Head of Development and Quality Management
“
I look forward to contributing to the human, entrepreneurial and caring design of the HUG Family for the 5th generation.

Fabian Hug

Head of Development and Quality Management

Find out more about the HUG Family

About us

About us

Learn more
Sustainability

Sustainability

Learn more
History

History

Learn more
TRADITION
SINCE 1877

HUG Family

Über uns Sustainability The people History Working for HUG

Contact

Advice & sales Media General requests

Shopping

Chnusper shop Ringli shop Chnusper-Laden Online Wernli-Shop Corporate customers

Part of the family

HUG
HUG Food Service
Wernli
DAR-VIDA
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