Biscuit trays from recycled PET

Our plastic trays play an important role in ensuring that our tender biscuits are delivered in one piece. Without a protective tray, our soft and thin Butterherzli would end up as crumbs.

When we use plastic, we opt for recycled plastic – the core of our trays is made from 80% recycled PET.

Recyclable, but not yet collected

To close the recycling loop, we would like our plastic trays to be collected, but unfortunately this is not yet possible. Currently, only PET beverage bottles are collected so as not to contaminate the PET recycling chain through sorting errors.

To reduce the amount of plastic waste incinerated in the future, a collection system is needed. This is where PRISMA comes in. We are actively participating in this business initiative to create a circular economy for packaging.