Packaging Materials Packaging Materials

Protecting the environment

We come up with smart packaging design

Package design must meet many requirements. On the one hand, the consumer expects content information and easy-opening packaging. On the other hand, law enforcement officials make sure that the list of ingredients, the weight data and the languages used comply with the Swiss standard.

Other aspects such as ecology, efficient logistics and waste disposal are also considered. We follow three principles designed to specifically reduce the environmental impact of our packaging:

Avoid
Everything that is not really needed should be removed. A good example of this is our DAR-VIDA range, which has very little packaging.
Reduce
Only use as much packaging material as is really necessary to protect the product. That is why we continuously review and optimise existing packaging. We have achieved this successfully with the Wernli range. In 2025, we reduced the weight of all our biscuit packaging, resulting in an annual reduction in plastic use of just under 10 tonnes.
Recycle
We use a significant amount of recycled material for our packaging. On the one hand, all our transport cartons are made up largely of recycled corrugated cardboard. On the other hand, the trays for the HUG Tartelettes and the Wernli range contain 80% recycled PET.

We regard packaging as recyclable material. That is why, since 2023, we have been involved with RecyPac, the Swiss industry organisation for the circular economy of plastic packaging and beverage cartons.

RecyPac’s RecyBag now provides a collection solution for a wide range of plastic packaging. This includes plastic trays, such as those used for pastries. Our pastry trays can therefore be collected via the RecyBag and fed into the designated sorting and recycling process. This creates a new disposal route for this packaging, enabling it to be recycled.

RecyPac - Plastic and beverage carton cycle