We are family We are family

These are the people now having an impact on HUG’s success story

We are HUG

Crackers and Tartelettes in the bakery
Dirk Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Alen Biscuits and waffles in the bakery
Production scheduling
Christian Production scheduling
Food service
Claudia Food service
Logistics of production
Josef Logistics of production
Quality management
Monika Quality management
Bakery in Willisau
Regula Bakery in Willisau
Consumer Marketing
Fabienne Consumer Marketing
Process and packaging technology
Angela Process and packaging technology
AVOR
Verena AVOR
Bakery in Willisau
Cornelia Bakery in Willisau
Technical services
Adrian Technical services
Crackers and Tartelettes in the bakery
Annelies Crackers and Tartelettes in the bakery
Crackers and Tartelettes in the bakery
Hana Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Drita Biscuits and waffles in the bakery
Crackers and Tartelettes in the bakery
Maria-Carmen Crackers and Tartelettes in the bakery
Sales and Retail Switzerland
Priska Sales and Retail Switzerland
Crackers and Tartelettes in the bakery
Maria Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Ljiljana Biscuits and waffles in the bakery
Packaging
Elmije Packaging
Sales and Retail Switzerland
Patricia Sales and Retail Switzerland
Technical projects / Real estate
Nicole Technical projects / Real estate
Logistics of production
Michelangelo Logistics of production
Expedition
Hans Expedition
Logistics of production
Armin Logistics of production
Crackers and Tartelettes in the bakery
Scipe Crackers and Tartelettes in the bakery
Crackers and Tartelettes in the bakery
Fatima Ezzahra Crackers and Tartelettes in the bakery
Technical projects / Real estate
Brigitte Technical projects / Real estate
Crackers and Tartelettes in the bakery
Simon Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Rajeev Biscuits and waffles in the bakery
Crackers and Tartelettes in the bakery
Esma Crackers and Tartelettes in the bakery
Bakery in Willisau
Sybille Bakery in Willisau
Packaging
Arzije Packaging
Biscuits and waffles in the bakery
Pirmin Biscuits and waffles in the bakery
Crackers and Tartelettes in the bakery
Muhammad Asim Crackers and Tartelettes in the bakery
Sales and Retail Switzerland
Venera Sales and Retail Switzerland
Crackers and Tartelettes in the bakery
Maria-Carmen Crackers and Tartelettes in the bakery
Packaging
Hajrije Packaging
Crackers and Tartelettes in the bakery
Annelies Crackers and Tartelettes in the bakery
Sales and Retail Switzerland
Esther Sales and Retail Switzerland
Production management
Erich Production management
Quality management
Monika Quality management
Production management
Brigitte Production management
Technical projects / Real estate
Nicole Technical projects / Real estate
Packaging
Carlos Packaging
Biscuits and waffles in the bakery
Liridona Biscuits and waffles in the bakery
Packaging
Lushe Packaging
Consumer Marketing
Fabienne Consumer Marketing
Crackers and Tartelettes in the bakery
Fernanda Crackers and Tartelettes in the bakery
Crackers and Tartelettes in the bakery
Asalini Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Petra Biscuits and waffles in the bakery
Biscuits and waffles in the bakery
Aleksander Biscuits and waffles in the bakery
Bakery in Willisau
Luca Bakery in Willisau
Sales and Retail Switzerland
Alexandra Sales and Retail Switzerland
Crackers and Tartelettes in the bakery
Urs Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Umakanthan Biscuits and waffles in the bakery
Crackers and Tartelettes in the bakery
Sonja Crackers and Tartelettes in the bakery
Crackers and Tartelettes in the bakery
Isabel Crackers and Tartelettes in the bakery
Production scheduling
Laurence Production scheduling
Production scheduling
Florian Production scheduling
Crackers and Tartelettes in the bakery
René Crackers and Tartelettes in the bakery
Front desk
Antonia Front desk
Crackers and Tartelettes in the bakery
Dirk Crackers and Tartelettes in the bakery
Expedition
Hans Expedition
Expedition
Sibylle Expedition
Logistics of production
Michelangelo Logistics of production
Trainee
Fabienne Sabrina Trainee
Technical services
Franz Technical services
Sales and Retail Switzerland
Evi Sales and Retail Switzerland
Crackers and Tartelettes in the bakery
Asalini Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Ljiljana Biscuits and waffles in the bakery
Biscuits and waffles in the bakery
Alen Biscuits and waffles in the bakery
AVOR
Martin AVOR
Sales and Retail Export
Petra Sales and Retail Export
Crackers and Tartelettes in the bakery
Annelies Crackers and Tartelettes in the bakery
Crackers and Tartelettes in the bakery
Marco Crackers and Tartelettes in the bakery
Technical services
Rolf Technical services
Technical projects / Real estate
Brigitte Technical projects / Real estate
AVOR
Martin AVOR
Biscuits and waffles in the bakery
Elmas Biscuits and waffles in the bakery
Quality management
Monika Quality management
Packaging
Hanife Packaging
Biscuits and waffles in the bakery
Shokry Biscuits and waffles in the bakery
Biscuits and waffles in the bakery
Petra Biscuits and waffles in the bakery
Packaging
Srdjan Packaging
Biscuits and waffles in the bakery
Masud Biscuits and waffles in the bakery
IT
Marianne IT
Crackers and Tartelettes in the bakery
Federica Crackers and Tartelettes in the bakery
Biscuits and waffles in the bakery
Nese Biscuits and waffles in the bakery
Packaging
Serap Packaging

Management team

  • Management
  • Board of Directors
  • HUG Family
Anna Hug

Anna Hug

Co-Director Markets
“
My mission is to make customers happy, to ensure our production preserves our naturel resources and to keep up our HUG culture.

Anna Hug

Co-Director Markets

Marianne Wüthrich

Marianne Wüthrich

Co-Director Operations
“
It is with great pleasure that I have been committed to a successful family HUG for years.

Marianne Wüthrich

Co-Director Operations

Fabian Hug

Fabian Hug

Head of Development and Quality Management
“
I look forward to contributing to the human, entrepreneurial and caring design of the HUG Family for the 5th generation.

Fabian Hug

Head of Development and Quality Management

Markus Schröter

Markus Schröter

Head of Finances and Accounting
“
HUG's caring and entrepreneurial culture is contagious. I work with great pleasure and conviction every day to help achieve our goals.

Markus Schröter

Head of Finances and Accounting

Stephan Huber

Stephan Huber

Head of Retail
“
I take great pleasure in ensuring that our consumers enjoy the tasty and innovative bakery specialties of the HUG, DAR-VIDA and Wernli brands.

Stephan Huber

Head of Retail

Philipp Schmidlin

Philipp Schmidlin

Head of Food Service
“
I would like to contribute to the enthusiasm and inspiration experienced by customers in the catering sector around the world, through baked goods of excellent quality and flexible solutions adapted to all times of the day.

Philipp Schmidlin

Head of Food Service

+41 41 499 76 10
Ivo Signer

Ivo Signer

Head of Production
“
I am enthusiastic about our products, our state-of-the-art bakery technology and our human, entrepreneurial and caring culture. This is what motivates me.

Ivo Signer

Head of Production

Thomas Gisler

Thomas Gisler

Head of Supply Chain
“
Human relations and cooperation, entrepreneurial decisions and a caring execution, this is my motivation day by day. You can take it literally.

Thomas Gisler

Head of Supply Chain

Andreas Hug

Andreas Hug

Chairman of the Administrative Board
“
I represent the 4th generation, and being able to carry on the work of my predecessors is what fascinates me.

Andreas Hug

Chairman of the Administrative Board

Anna Hug

Anna Hug

Co-Director Markets
“
My mission is to make customers happy, to ensure our production preserves our naturel resources and to keep up our HUG culture.

Anna Hug

Co-Director Markets

Alexandra Post Quillet

Alexandra Post Quillet

Member of the Administrative Board
“
A Chocoly and a glass of milk, a DAR-VIDA and an apple for a healthy break, a HUG Bâton aux noisettes with an espresso at 2 p.m. Contributing to the success of these brands, which have been bringing a touch of sweetness to our daily lives for so many years, is a real pleasure.

Alexandra Post Quillet

Member of the Administrative Board

Martin Scherrer

Martin Scherrer

Member of the Administrative Board
“
Right from day one, the entire HUG team has been human, entrepreneurial and caring towards me. Besides, I simply cannot resist a Petit Coeur.

Martin Scherrer

Member of the Administrative Board

Ueli Moser

Ueli Moser

Member of the Administrative Board
“
Three strong brands, a committed and motivated team, a family of entrepreneurs with an exemplary character: it is such a pleasure to be actively involved in this adventure!

Ueli Moser

Member of the Administrative Board

Werner Hug

Werner Hug

“
I grew up with HUG, I am simply part of the Family.

Werner Hug

Andreas Hug

Andreas Hug

Chairman of the Administrative Board
“
I represent the 4th generation, and being able to carry on the work of my predecessors is what fascinates me.

Andreas Hug

Chairman of the Administrative Board

Anna Hug

Anna Hug

Co-Director Markets
“
My mission is to make customers happy, to ensure our production preserves our naturel resources and to keep up our HUG culture.

Anna Hug

Co-Director Markets

Fabian Hug

Fabian Hug

Head of Development and Quality Management
“
I look forward to contributing to the human, entrepreneurial and caring design of the HUG Family for the 5th generation.

Fabian Hug

Head of Development and Quality Management

Find out more about the HUG Family

About us

About us

Learn more
Sustainability

Sustainability

Learn more
History

History

Learn more
TRADITION
SINCE 1877

HUG Family

Über uns Sustainability The people History Working for HUG

Contact

Advice & sales Media General requests

Shopping

Chnusper shop Ringli shop Chnusper-Laden Online Wernli-Shop Corporate customers

Part of the family

HUG
HUG Food Service
Wernli
DAR-VIDA
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